Case studies
A collection of projects I've worked on from hands-on content design to thought leadership.
Craft & Leadership
Building a foundation for AI governance
Developed foundational AI principles to ensure teams deliver consistent, high-quality, and on-brand AI solutions as we scale.
Redefining the leasing experience
Redesigning the onboarding experience for a 0-to-1 product that generated over $1.8M ARR in its first quarter.
Architecting clarity for a data-heavy dashboard
Redesigned a B2B portal with 230K monthly visits to improve information architecture, brand alignment, and content discoverability.
Optimizing team workflow
Transitioned the design team from a reactive workflow to an intentional process by implementing weekly Office Hours.
Culture & Community
Teaching others to track their impact
Presented a strategic framework at the Button conference to empower content designers to document their contributions at work and surface their impact.
Building community through conversation
Content Design with Friends is a podcast about UX, content, and the people behind the words. I was a co-host for 3 seasons.
Celebrating team wins & looking ahead
Co-created a year-in-review experience to celebrate our collective achievements and to highlight each person, fostering a sense of belonging and building up our team culture.